Adhering to those filming Instagram Reels finest practices is essential. Explore expert tips about creation, optimization, and analytics to boost your engagement. Reels are Instagram’s newest feature compared to tales and carousel posts. One of the most effective ways to boost engagement and acquire extra followers is by liking and replying to their feedback. Lastly, make sure to include related keywords in your caption.
Let’s discover simple, easy-to-understand ways to earn cash with Instagram Reels. No fancy words, simply clear and useful tips to get you began. Instagram Reels could not be scheduled immediately through Meta Business Suite because of attainable causes like technical challenges particular to the Reels format. People try to find solutions to this query on in style boards. Here, yow will discover the efficiency metrics for all of your content material across the account for a interval of as a lot as 90 days.
The best instances to publish Instagram Reels vary by audience, however on weekdays, mid-morning and evening are typically the most effective times. Instagram’s inner information exhibits that 80% of Reels are considered with sound enabled, making it clear that audio performs a vital function in partaking viewers. Reel advertisements now reach 11.6% of the worldwide adult population, expanding the potential viewers for manufacturers and advertisers. This shift highlights the rising importance of Reels in capturing attention and driving engagement. However, based mostly on feedback from Instagram influencers, ninety seconds is commonly not sufficient time to precise creative concepts fully.
With that information, you can fine-tune your method and create Reels that hold attention from begin to end. Reels stage the playing field by allowing small businesses to showcase their creativity and reach new customers without giant promoting budgets. Try RecurPost to schedule, repurpose, and publish Reels that reach more folks. Free trial, no credit card wanted.👉 Click here to strive it free for 14 days.
So just about any video you submit to the platform will routinely turn into a reel. Like different veteran social apps, Instagram is pushing short-form video content material across its platform. Instagram Reels are gaining immense popularity among the many audience.
This method is a enjoyable and simple way to engage with new audiences and present your brand’s playful side. This Reel format is ideal for displaying the human aspect of your small business and strengthening connections together with your audience. Once you have your footage, select a portion that best showcases the transformation from start to finish. Time-lapse videos pace up the motion by exhibiting a course of from start to end. They are best for artists, builders, or anybody wanting to showcase a lengthy process in a brief clip. Regularly search this hashtag to discover and curate content material that showcases actual people using your products.
Brands can create raw, relatable posts that drive engagement fee measurement and seem in content material discoverability feeds. Instagram reels can reach each followers and the full Instagram neighborhood through explore web page discovery. Visibility is determined by whether you run a public account or personal account. To save time, strive scheduled posting implementation with an Instagram post scheduler. To create reels, you must use in-app recording capabilities or decide clips from your gadget. Add textual content overlay and sticker integration, sticker and gif integration, or even text animation options.
As a photographer, you’ve probably encountered loads of studying opportunities! Share some of your high suggestions or hacks for other aspiring photographers. These Instagram Reels are quick and simple, they usually can play an necessary position in supporting trade networking.
Not just in pushing product sales however growing overall content material engagement, and, due to this fact, reach. This is something that TikTok has notably dominated by method of hashtag developments. To make an influence shortly with Instagram Reels, you will want to keep on prime of new features and trends to assist boost visibility and discoverability. For occasion, at the time of writing this article, trending audio from The Kardashians is massive, with 112K posts using it in a matter of weeks. Start with the Zeely AI Starter Plan and create your first skilled video advert right now — no modifying skills, no wasted time, just results. You’ll have every little thing you should create engaging, results-driven content that enhances your conversion rate and helps grow your audience.
From adding a sepia, vintage tone to your clips to totally changing how folks look and sound, there are all types of choices. We all love getting an insight into other people’s lives and filming a “day in the life” reel might help your audience to form a deeper connection together with your brand. In this article, we’ll discover every little thing you should learn about Instagram reels including what they’re, tips on how to make them, and some all-important reel ideas for business house owners. There are a lot of issues you can do along with your Instagram Reels footage, significantly if you’re recording your video straight from inside the app.
Assort Hair captures the total transformation of a customer’s haircut, taking viewers from the starting point to the gorgeous last result. Introduce your team to your audience to construct belief and connection. Use Reels to create “day in the life” videos for every staff member or a compilation of brief introductions.
By following these steps, you’ll be able to leverage Videoleap’s powerful modifying capabilities and user-friendly interface to create professional-quality Instagram Reels with minimal effort. This course of is designed to be fast, environment friendly, and accessible, allowing you to share your tales with the world in a extra impactful method. Don’t miss a beat with our information to the 2025 social media holidays you have to know about.
Let them share their suggestions, thoughts, and experiences immediately with viewers as in the event that they have been speaking to a friend. Watch the demo and uncover how simply you possibly can craft partaking video content material. With Zeely AI, you possibly can easily build and launch a number of variations of your content. Swap out visuals, take a look at different tones of voice, or change the CTA. Zeely AI tracks your performance metrics, evaluating CTR, views, and completion rates. These insights allow you to optimize content material variations, eliminate guesswork, and scale what’s working.
Older content material also can resurface on Instagram — particularly if it’s still providing value to folks. Another great instance of a company that posts DM-worthy Reels is tl;dv. They promote an AI meeting recorder and create funny, relatable, and entertaining skits on Instagram about common communication occurrences in the workplace. Creating is the bit where you brainstorm topic ideas and shoot the video. Here are five tips to create an Instagram Reel with excessive return on investment (ROI).
Showing a face in the first three seconds additionally helps enhance watch charges. Do you discover yourself with the sudden urge to interrupt right into a spontaneous bout of improvised dancing while filming tutorials? I’m an old-ish millennial, so it was pretty surreal seeing this early 2010s, 9GAG pattern making its grand return, now in 4k high-fidelity. There is a tonne of misconceptions surrounding basically every thing imaginable, and there are certainly some associated to your scenario price touching in a Reel.
For instance, make an educational video about tips, however only give two or three after which direct viewers to where they can discover the rest. Show your product in a video, and ask users to go to the link in your Instagram bio to find extra info or read an article about it. Whether by way of user-generated content or by creating videos of your individual centered around your clients, your viewers also needs to see how others interact with your corporation. Using Reels to highlight buyer testimonials or evaluations is a great way to throw in a quick recommendation for your brand in your audience’s Instagram feed. To convey your content material to life, you can benefit from Instagram’s many results.
Likewise, leverage your glad shoppers by asking them to share their tales about your brand. Then, you’ll have the ability to weave these stories into a narrative that connects with your audience on a deeper level. My next Instagram Reels thought for you is to easily take a video clip, addContent it to your Reel, after which add some text on top of it. I’m going to go outdoors on the balcony, take a fast video, and then I’m going to make use of that as the bottom.
Learn how to make a reel on Instagram with our step-by-step information. Create participating reels that captivate, entertain, and increase your brand. Use our text-to-voiceover software to add immediate voiceovers and narrations to your movies simply by typing text. You can even clone your voice for more personalised content material; just open our video editor to access our voice cloning software. Create a video even with out logging in, and export watermarked reels without charge.
Darci used this function to reply a question about handling tricky interview questions, turning it into a helpful and shareable piece of content. For instance, Inventables used the “Go Little Rockstar” sound in a Reel to show their drill bit’s energy. The accompanying caption was equally partaking, answering FAQs and together with calls to motion.
Each of the content formats at Instagram, has a unique function tied to it. Bring your textual content to life with animation, making your messages more participating and memorable. Videoleap’s text video editor presents over 100 fashionable text choices, permitting you to add dynamic, animated captions to your Reels. “How It Started vs. How It’s Going” movies can visually reveal development and milestones, inspiring viewers. Address frequent inquiries in an informative and engaging Reel, offering value and readability to your followers. A compelling story can create an emotional connection together with your audience.
Marilla Lawson is a digital design virtuoso, reshaping marketing with unmatched creativity. Firm believer in design’s persuasive energy, crafting charming brand stories. As a seasoned writer at Logo Poppin, she provides compelling narrative to her visual creations, making certain deep resonance with goal audiences. Therefore, in case you are trying to add some Instagram Reels flair to your brand social media strategy, then the article above will be of nice assist in guaranteeing that your success.
If this trend continues, Instagram’s advert revenue could grow by 20-25% year over year through 2025, with Reels playing a key function in driving this surge. In 2023, Instagram accounts saw a 50% lower in reach through Reels in comparability with 2022. While this might sound alarming, it indicators an important shift—Reels are now extra aggressive than ever. Recent Instagram Reel statistics knowledge signifies that IG Reels have an average attain price of 30.81%, considerably outperforming carousels at 14.45% and images at 13.14%. You can easily construct dashboards that examine your completely different campaigns and channels towards each other, after which share these reports directly with your stakeholders.
Stop chasing the tail-end of Instagram audio developments — listed here are the latest trending songs on Instagram in October 2025. One side to distributing your Instagram Reels is making them seem within the recommendations on the Explore web page and someone’s Instagram Reel tab. This relies on somebody out of your target audience finding your content organically. Find relevant creators in the identical space and pitch ideas to work along with them.
What’s the advantage of Instagram Reels vs Posts for extra reach? This post tackles both types of content, when to publish them and how they’re ranked… While obviously not all Reels can (or even should!) use voiceovers, consider testing how they carry out for your brand compared to Reels that use music. To wrap things up, let’s quickly review and recap some last-minute tips for model Reels. This advert is unique as it combines a variety of creator product reviews and testimonials into a single advert that’s full of social proof. Wagwell does a great job exhibiting off its product in motion here, including a close-up of the packaging and the means to apply it.
These instruments will assist you to stay organized, save time, and present up on your audience’s feeds frequently with out stress. Posting Reels persistently is not any small task, especially when you’re managing multiple accounts, chasing tendencies, and trying to hit the right posting time. When you work as a social media coach, it could be straightforward to get burned out by content creation and run out of Instagram Reels concepts on your personal accounts! Your Reels content doesn’t all the time have to start along with your perspective.
Instagram has launched Reels templates within its app that can help you edit movies sooner and emulate the type of creators and movies you already love. Instagram just lately shared that their internal research found that creators with the best follower growth rate publish more than 10 Reels month-to-month. What’s troublesome is creating, modifying, and distributing your Instagram Reels. The following sections contains recommendation for every stage of the Instagram Reel publishing course of. You can add a caption, poll, and up to three subjects associated to your Instagram Reel.
Contrary to the grid, which is sleek and complex – Reels are a lot more enjoyable and playful, showcasing behind-the-scenes. This content material not only drives engagement but also helps the model achieve more Instagram views, credited to its authenticity and the potential to connect with audiences. Unlike other social media marketing content material, reels are finest leveraged as an indirect path for selling.
Use Instagram Reels for Business to develop visibility, entice leads, and construct lasting customer connections. Invest in good lighting, stable digital camera setups, and crisp video quality to maintain viewers engaged. Brands utilizing Instagram Reels for Business ought to purpose to create clips that inspire action and long-term worth. Their loyal followings make these partnerships genuine and priceless for businesses. Focus on the best KPIs, understand your viewers, and use instruments like Socialinsider to remain forward of the curve.
Only once you begin posting will you discover what your viewers reacts the finest to. If you wish to exhibit your product without making a exhausting promote, then contemplate sharing a tip for utilizing it. For instance, if you make jewellery, you possibly can share a tip on how to style using a particular piece. Or, if you’re a make-up artist, show viewers how to achieve a certain look using your merchandise. To create this kind of Reel, begin by picking a widespread fantasy about your product or business. Then, movie a quick video explaining why that myth is mistaken (or right!).
Reels are a perfect method for small businesses to attach with potential prospects nearby and step out of their area of interest. Comprehensive keyword research utilizing instruments like Metricool or SEMrush is essential for locating trending and relevant hashtags. Benchmark your decisions against competitors and top-performing trade accounts, updating your hashtag units as trends evolve. There’s no higher time to get began with Reels on Instagram and Facebook. With these brief, digestible videos, you’ll be in a position to construct a extra engaged audience. Using the ideas on this article, you’ll be in a position to start experimenting and discover what resonates most with your prospects.
Let’s dive into 20 Instagram Reel ideas for brands to win the sport. Finally, I hit Schedule within the backside right nook, and that’s it! Once I uploaded the video, Meta performed a fast check to ensure there have been no copyright issues. The app automatically introduced me to the Post option, so I toggled to Reel. Reels might help gross sales teams reach their objectives and help enhance general brand awareness and buy intent.
Although there are tons of choices available, the secret’s to stay authentic. Instagram Reels templates significantly boost content creativity. Templates unlock your potential and supply new potentialities, whether you’re on the lookout for downloads, aesthetic templates, or engagement boosters. RecurPost automates your Instagram content scheduling, so you never miss a beat. If you wish to diversify beyond Reels, contemplate Instagram carousels to share step-by-step guides, storytelling sequences, or product showcases in an engaging, swipeable format. Adding video to your marketing technique would not need to be exhausting.
Speedy adoption of the Reels characteristic after its launch prompted Instagram to make it a more central part of the person expertise. This brought on the function to realize steam as brands and influencers flocked to it, recognizing its potential for reaching new audiences. This participating format has shortly turn out to be a favorite among users, with Reels producing extra engagement than regular posts. An extra emerging pattern is storytelling which has gained traction. Instead of concentrating solely on promoting, brands and influencers are crafting relatable narratives within their Reels. This technique not solely entertains, nevertheless, it also cultivates emotional connections with the viewers.
Our platform allows you to choose advert repurposing as your main influencer campaign aim, that means you presumably can generated content material to power your paid campaigns. The brand began a sequence the place they attempt to create and recreate viral memes and animals using the company’s crochet kits for novices. This is one more example of the means to show off a product in motion without it feeling like a sales pitch at all.
Usually, influencers break up their behind-the-scenes movies using Instagram stories into 15 seconds segments. We’ve all seen Instagram influencers use their tales to conduct Q/As with their audiences. It helps any Instagram account to higher join with their viewers. There’s another additional profit which is the convenience of following via reels. Since they permit your reels viewers to comply with your account with out having to modify from the reels, it might possibly get you much more conversions than traditional. It’s a dream for many Instagram enterprise accounts to get positioned in the discover web page as that brings in a horde of traffic to your account which additionally convert to become your followers.
Having a professional profile attracts reliable followers, builds trust, and permits you to earn Reels likes from viewers who will turn into customers. This is where you can save your finest Reels, product tips, and buyer testimonials so your followers can easily access this content. Use reels to create excitement around a brand new product available within the market. Just say that the limited items or colours are arrived in store. They must be curious concerning the product and allow them to feel the product. You shouldn’t present all the colors in reels present the minimal and the distinctive colours.
Participate in related challenges or use a trending music to create fun and topical content that’s more likely to go viral and attain new audiences. Keep your video brief, under 30 seconds, and add a caption like ‘Transformation Tuesday’ to provide context. Choose uplifting or dramatic background music to reinforce the visual change. Encouraging your prospects to use a particular hashtag when posting about your services or products is a fantastic method to domesticate a library of user-generated content. These short-form videos are prominently featured on Instagram’s Explore page, which considerably broadens the potential attain of your content. As short-form videos proceed to dominate social media, understanding tips on how to leverage Instagram Reels can set you apart.
Today, BTS Reels are one of the in style Reels amongst Instagram users. This is because it creates a personal connection between you and your prospects, authentic storytelling at its greatest. People like to know how issues pan out in real-time, so a BTS reel is a should on your feed! Thanks to those Reels, your customers higher understand your business, your dedication to your work, and the worth system you work on. Hello everyone, gone are the times when Instagram reels have been just a place for dance and funky tendencies. You can come across the promotion ads for Instagram reels by way of tales and the explore area.
You can use Reels to show off your merchandise in a enjoyable and creative way. Dash Social now presents a full suite of Instagram Reels instruments, together with Analytics, Community, LikeShop, Boards, and more. Custom Dash Social metrics like Effectiveness Rate help manufacturers understand content material efficiency and use those insights to create extra impactful content material. It’s the micro and macro look at your technique that your brand wants. Plus, this type of content material is a nice way to have interaction a new target audience and build a rapport with people who aren’t yet customers. You can create product demonstrations, answer FAQs or create humorous videos talking about common matters in your business.
Let’s take a look at the main types companies use you could duplicate on your own retailer. According to Meta, 9 out of 10 customers watch videos in their Instagram app weekly — with Reels changing into their fastest-growing function to date. Not solely do they seem in multiple locations for customers to find them, but when they do, they will swipe to infinity watch niche-related movies. This implies that niche-related Instagram Reels have a high likelihood of being mentioned by brand-new audiences. Instagram Reels are full-screen vertical videos which might be longer in play length. And in distinction to other Instagram content material types, they have their own Reels tab within different content material, making them a lot more discoverable.
Reels with robust 3-second retention charges are pushed to extra users, so focus on capturing attention proper off the bat. And compared to static content like pictures or carousels, Reels are 3x extra prone to be seen and engaged with. Instagram Reels have emerged because the platform’s power player, however provided that you know how to play the sport.
The solely real factor you should contemplate is potentially resizing it with the right dimensions, which we’ll cover below. Uploading music to your Instagram Reels business account is a good way to add some additional power and creativity to your posts. Whether you’re creating a enjoyable video or promoting your services, having the right music within the background can help make your post stand out. Here’s a step-by-step guide on the means to addContent music to your Instagram Reels enterprise account.
Remember that, you’ll have the ability to add filters and music audio from Instagram music to create your reel an attractive one. Additionally, Instagram provides the freedom to add and edit the movies exterior the platform and upload it in reels. Develop a predictable posting rhythm, corresponding to three Reels per week, and stick to it. Momentum builds over time as the platform learns your niche and viewers. Instagram Reels may help you enhance engagement and develop your audience faster than almost another content format on the platform. Communities on Reddit and Facebook share real-time insights.
Experiment with new codecs, themes, and posting instances till you discover what drives constant outcomes. Over time, your analytics will reveal patterns that guide smarter artistic selections and more practical content strategies. Try quick ideas, earlier than and after reveals, or fast-paced product demos to see which formats maintain consideration best. Over time, you’ll discover the steadiness between data and pacing that keeps your viewers watching and wanting more. After your Reels go reside, monitor engagement and performance in your publish efficiency report, all from the same dashboard.
First, you should perceive how trends work and why specific videos get more views than others. While it’s true that Instagram Reels hand out views as if the world was about to finish, if your video doesn’t align with the algorithm, it’ll by no means see the success you’re hoping for. It is 2023, and Instagram Reels have become a major a half of the platform and supply a number of advantages for customers.
Sephora kickstarted their Reels sport with the random makeup challenge – it’s their first Reel and they’ve scored a cool 2.1 million views already. Meanwhile, Seventeen determined to teach their followers tips on how to tie-dye, which earned them a very successful 1.2 million views (compared to their next two Reels which haven’t even hit 200k). Instagram Reels are a model new Instagram video sort in each the Instagram digital camera and in Stories; they can be shared with solely your followers, or with everyone in the Explore tab. Reels are 15-second videos that combine music, AR effects, drawing, textual content and stickers, and are often multiple clips edited together to inform a story.
According to statistics, you’ve eight seconds to grab somebody’s consideration. So start the video in the center of the motion, ask an attention-grabbing query, or use a gorgeous body proper on the opening. Creating profitable Reels just isn’t an artwork, however a matter of utilizing the right methods.
Ask your viewers to share their suggestions and video critiques. You can use these as social proof, creating Reels that promote your model and heart customer voices. Effective social marketing is vital for actual property professionals, and Reels are an essential part of any strategy! Try these 5 straightforward video ideas to create Instagram Reels with impression.
While this audio won’t work for enterprise accounts, creators take notice and save this for your subsequent feel-good trip recap. Use this audio to advertise your small business, share merchandise, or simply enjoy the candy dulcet tones of the Real Housewives. Start by creating your first Reel right now, track its performance, and refine your strategy based mostly on what resonates with your audience.
The Meta Business Suite typically stands out as the popular option compared to the Instagram app in relation to scheduling Instagram Reels. Reels might help your model stand out, resonate with your viewers, and foster a strong visual identity that units you apart from the competition. You can decide as many ideas as you need that align with your model voice and model persona. This marks the top of this comprehensive list of Instagram Reel ideas in your content material calendar. Travel app hopper posted an Instagram Reel concerning the troubles passengers face after shopping for in-flight wifi to speak with friends and family and never getting a response. Content like this one could inspire donors to come back ahead and help the trigger after seeing what you, as a model are doing for the neighborhood.
Basically, it is to protect recording artists’ property from exhibiting up on a business web page or reel that doesn’t represent who they are. TikTok already has the watch history function, and it will let you go back six months. Which is much better when you know you have seen some funny or fascinating factor and need to pull it again up. Finally, I can use this to go back and find that weird video I noticed last week, I forgot to save, however wish to show someone today. This new device allows you to scroll again through all the Reels you noticed during the last 30 days. — upon learning from Instagram head Adam Mosseri that Instagram has added a new “watch history” characteristic.
Using a selection of codecs in your Reels can help hold your content material recent and fascinating. For example, the beauty brand, L’Oreal, uses quite lots of types, including stop-motion animation, to showcase its products. Using trending hashtags is an effective way to get your content seen by a wider viewers. When you create a Reel, make sure to use relevant hashtags that are at present trending. You also can use well-liked hashtags associated to your trade or area of interest.
Beyond answering questions on your product, think about answering questions related to the issue your product solves. This earns you mindshare out of your prospective prospects — they familiarize themselves with your model name and usually have a tendency to buy from you when the time is true. Nearly 75% of respondents to a Harris Poll stated they stopped shopping for from a model whose values didn’t align with theirs. Brand values help you build deeper connections along with your target market as a result of they show that you care about what matters to your audience.
UGC may additionally be an efficient way to entertain your viewers, as we see on this Instagram Reel from BarkBox. The video incorporates dog toys obtainable within the month-to-month bins in a cute and fascinating means. Take a look at this instance beneath, the place the brand Wild One was teasing a product assortment it was launching with one other model.
Video testimonials (even animated or text-based ones with music) build more trust and show social proof in action. This campaign is a great example of the method to incorporate your customers whereas showcasing your merchandise. Hootsuite makes scheduling Instagram Reels (along with the rest of your Instagram content) easy. You can create your Reel by following the steps we shared above. Choose from the record of curated audio from the For you tab, or see what’s trending. From here, you’ll find a way to both hit the document button to create a video directly inside the app, or choose a premade video from your digicam roll.
But you can get an idea of the type of Reels that your viewers loves by viewing your analytics. You can use in-built Instagram analytics to see your top-performing content. For instance, if your objective is to increase product awareness, you’d want to goal more product-specific themes whereas creating Instagram Reels. You don’t want to shoot arrows in the useless of night when creating Reels on Instagram. Instead, you want an Instagram Reels technique that ensures every Reel serves a better purpose and gets you results. This builds trust, and your audience will start seeing you as a frontrunner in your business.
For example, residence renovation accounts make quick videos detailing the completely different phases of the renovation process. Instagram’s personal tips state that the platform prioritizes unique content material that’s high-resolution and never visibly recycled from different apps (meaning, no watermarks!). Good lighting and clear audio are non-negotiable, as they sign high quality to each the algorithm and the viewer. Enhance Reels with practical AI voiceovers and captivate viewers with automated subtitles in stylish fonts. Explore extra intuitive AI features like auto compose to remodel your photos into slideshow Reels and auto cut to edit talking head videos quick.
They don’t use hashtags, but they usually rely on related keywords that folks may be searching for. The best way to reach new audiences is by partnering with creators in the identical area of interest. If you’re a business, this means finding relevant influencers and training influencer advertising with them. While a tremendous hook is crucial, you should hold your audience’s consideration throughout the whole video.
For business individuals, how are you going to use Instagram Reels in your business? In this blog, you’ll be taught some ideas and examples to get you started using IG reels to grow your corporation. There is not any disputing that if you are utilizing Instagram to grow your corporation on-line, Instagram Reels is where the action’s at! Don’t fear — you don’t should create a custom jingle (though you can should you want!). Instead, you have to use well-liked tunes in your Instagram Reels to boost engagement. Video content material has caught every social media user’s consideration like wildfire.
Making positive individuals truly see and interact with them is the other half. These are the seven core rules you must apply to every Reel you create to maximize its attain and impression. Get started with copyright-free templates that can help you create eye-catching Reels in any style like travel Reels, promos, recipe movies, and vlogs. Customize your video even additional utilizing the content library or addContent your own video clips and model logo to tell your story.
When individuals click to watch Reels, they count on attention-grabbing, entertaining, “snackable” content material. So, Instagram’s algorithm will favor content material that delivers on these parameters. While you’ll be able to take inspiration from what different famous brands or influencers are doing on Reels, don’t stress yourself out trying to replicate what the others are doing. Maintain your brand’s fashion and stay consistent together with your messaging. Online fitness supplement brand Onnit, for instance, fill their Reels feed with fitness tips, recovery hacks, and health consultants.
Now TikTok and Reels would possibly appear visually comparable, yet there are quite a number of variations between the two. It had its trial launch under the name of Cenas in Brazil by November 2019. It confirmed promising results, growing the engagement charges.